Interest-Based Ads

Privacy Policy

Last Updated: [November 10, 2024]

Introduction

Welcome to SurelyDogs! We respect your concerns about privacy and are committed to protecting your personal information. This Privacy Policy (“Privacy Policy”) explains the types of information we may obtain from individuals who visit our website (www.surelydogs.com) (each, a “Site” and collectively, “Sites”) or use our mobile applications (each, an “App” and collectively, “Apps”), which includes tools such as chat available through our Sites and Apps. Additionally, this Privacy Policy sets out how SurelyDogs may use, disclose, and protect your personal information.

Information We Obtain

Information You Provide Us

We collect and maintain information that you provide to us through your use of our Services, including:

• Personal Information: Name, shipping address, billing address, payment card information, telephone number(s), email address(es).
• Purchase Information: Data related to your purchases, returns, exchanges, and product preferences.
• Pet Information: Information about your pet(s), including name, breed, gender, birthdate, size, weight, dietary preferences, and any special requirements.

Examples of how we collect this information:

• When you set up your account and make online purchases.
• When you seek assistance from our customer service team through email, telephone, live chat, or other channels.
• When you enter our contests, sweepstakes, or other promotions.
• When you post comments or other content in publicly-available forums on our Services (e.g., product reviews, Q&A forum).

Information We Obtain by Automated Means

We may use technology to automatically obtain other information about you and your devices when you visit our Sites or use our Apps. This information includes, but is not limited to:

• Device Information: Device type, operating system, browser type, IP address.
• Usage Information: Date, time, and duration of your visit; pages viewed; navigation paths; actions taken on our Sites and Apps.
• Interaction Information: Clicks, mouse movements, and scrolls recorded by session replay services.

Information We Obtain from Other Sources

We may receive information about you from other sources to help us improve our Services and enhance your shopping experience. Such sources may include:

• Payment Processors: Information necessary to process your payments.
• Data Brokers: Demographic and behavioral information.
• Shipping Carriers: Information related to the delivery of your orders.

How We Use the Information We Obtain

We may use, process, and disclose the information we collect about you for our business purposes, including:

• Fulfilling Orders and Providing Services: Processing your orders, managing your account, handling payments, providing customer support, and ensuring the proper delivery of products.
• Creating and Maintaining Your Account: Managing your SurelyDogs account, including updating your account information and communicating with you about your account and orders.
• Improving and Personalizing Our Products and Services: Enhancing our product offerings, customizing your shopping experience, and personalizing recommendations based on your preferences and purchase history.
• Analyzing Site and App Usage: Understanding how you interact with our Sites and Apps to improve functionality and user experience.
• Marketing Communications: Sending you promotional materials, offers, and updates about our products and Services. You may opt out of these communications at any time.
• Preventing Fraud and Ensuring Security: Protecting against unauthorized transactions, ensuring the security of our Sites and Apps, and maintaining the integrity of our Services.
• Conducting Research and Development: Analyzing data to develop new products, services, and features to better meet your needs.

We may also use your information in other ways for which we provide specific notice at the time of collection or otherwise with your consent.

Cookies and Interest-Based Advertising

Tracking Tools We Use

We and third-party ad technology providers may collect information about you and your devices over time and across different websites and online services through the use of tracking tools, including cookies, web beacons, clear GIFs, pixels, device identifiers, and other online information-gathering tools. These technologies help us to:

• Authenticate your account and store your password.
• Monitor the performance of our Services.
• Learn how you interact with our Sites and Apps.
• Personalize your experience.
• Optimize and tailor our Sites and Apps.
• Make product recommendations.
• Measure the effectiveness of our advertising.
• Conduct data analytics and research to improve our Services and product offerings.

Interest-Based Advertising

We and third-party ad technology providers may use cookies to learn about the ads you see and interact with, and other actions you take on our Services. This allows us to provide you with more relevant and useful ads on both SurelyDogs-owned and operated Services and third-party websites, apps, and online services.

Opt-Out Options:

• Interest-Based Advertising Opt-Out: You may opt out of receiving interest-based ads from us by visiting the DAA consumer opt-out page or the NAI consumer opt-out page.
• Apps Opt-Out: Use the DAA’s AppChoices program to opt out of receiving certain in-app interest-based ads.
• Global Privacy Control (GPC): You may use the GPC to signal your opt-out preference. Visit https://globalprivacycontrol.org/ for more information.

Please note that opting out of interest-based advertising does not mean you will no longer receive ads from us, but rather that the ads you receive may not be as relevant to your interests.

Information We Disclose

We may share information about you with third parties in order to conduct our business, when legally required, or with your consent, including:

Affiliates and Subsidiaries

We may share your information with our affiliates and subsidiaries for business, operational, promotional, marketing, or other purposes consistent with this Privacy Policy.

Service Providers

We may disclose the information we obtain about you to service providers who perform services on our behalf, such as:

• Order fulfillment and shipping.
• Payment processing.
• Data analysis.
• Marketing and advertising.
• Customer service support.
• Fraud prevention and security.

Our service providers are restricted from using your personal information in any way other than to provide services for us.

Business Partners

With your consent and at your direction, we may share your and your pet’s information with our business partners (such as pet insurers and animal shelters) so they can provide you with the services that you request or that may interest you.

Other Third Parties

We may disclose your information to other third parties in connection with our marketing efforts to promote our Services, or as otherwise directed by you.

Business Transfer

We may disclose, transfer, or assign to our affiliates, or to one or more third parties, the information collected about you in the event that we sell or transfer (or contemplate the sale or transfer of) all or a portion of the assets or business of SurelyDogs, including as part of an actual or contemplated merger, acquisition, or joint venture. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Policy.

Protection of SurelyDogs and Others

We may disclose information about you to the government or to other third parties to comply with applicable law and regulations, governmental and quasi-governmental requests, court orders, subpoenas, and other legal processes. We may also disclose information to third parties if necessary to (i) enforce any of the Terms of Use for our Services or any investigation of potential violations thereof, (ii) detect, prevent, or otherwise address fraud, security, or technical issues, (iii) protect against harm to our Services, and (iv) protect our rights, property, or safety, or the rights, property, or safety of our users or others.

Your Choices

You have certain choices in connection with the personal information we obtain about you, as described below.

Cookies

Most Internet browsers have a “Help” feature that will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. If you set your browser to limit or remove cookies or otherwise block our use of cookies, some Site features may be unavailable or unable to function properly. Your device may not give you the ability to control cookies. If you wish to block cookies on our App, you may need to delete the App from your mobile device.

Email Marketing Opt-Out

If you wish to opt out of any of our marketing email communications, you may contact our customer service representatives at 1-307-443-5345 or email us at service@surelydogs.com. You also may follow the “unsubscribe” instructions included in our promotional emails. Please note that removal of user information from our database or “opting out” will not stop marketing or advertising content that is generated for distribution or is otherwise queued for transmission to you prior to the time when we can implement your request. If you unsubscribe from marketing communications, you may continue to receive transactional communications, such as email or text notifications about your order status, recall information, and other administrative information. Your information will remain in our database but will be marked as inactive so you do not receive marketing materials from us.

Interest-Based Advertising Opt-Out

You may opt out of receiving interest-based ads from us by visiting the DAA consumer opt-out page or the NAI consumer opt-out page. Opting out of receiving interest-based ads does not mean that you will no longer receive ads from us, but rather that the ads you receive may not be as relevant to your interests.

Apps Opt-Out

You may use the DAA’s AppChoices program to opt out of receiving certain in-app interest-based ads. Your mobile device may also provide a device-level advertising preference feature that prevents your device from receiving in-app interest-based ads.

Do-Not-Track

Some Internet browsers have a “do not track” feature that lets you tell websites that you do not want to have your online activities tracked. Our Sites and Apps do not support “do not track” preferences that may be available in your browser and are not capable of satisfying the preference you set.

Data Retention

We retain your information for the time period reasonably necessary to achieve the purposes described in this Privacy Policy, or any other notice provided at the time of collection, taking into account applicable statutes of limitation and records retention requirements under applicable law.

Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect the information we collect about you from unauthorized access, use, or disclosure.

Information from Children

Our Sites and Apps are designed for a general audience and are not directed to children under the age of 13. We do not knowingly collect or solicit personal information from children under the age of 13 through our Sites and Apps. If we become aware that we have collected personal information from a child under 13 online without the consent of the child’s parent or guardian, we will use all reasonable efforts to promptly delete such information.

Links to Third-Party Websites, Apps, or Online Services

As a convenience to our Site visitors and App users, our Services may contain links to third-party websites, apps, and online services that we believe offer useful information. This Privacy Policy does not apply to such third-party websites, apps, or online services. We suggest reviewing the privacy notices or policies of such third parties or contacting them directly for more information on their privacy practices. SurelyDogs is not responsible for the privacy practices of third-party services, regardless of whether they are linked to or otherwise connected to our Services.

How to Update Your Information

You may correct or update certain information collected about you through our Services by contacting us at the email address noted in the “Contact Us” section below or by editing your information and preferences on the “Your Account” and “Profile and Password” pages. Following receipt of a request from you, we will take reasonable steps to update or correct your information.

Changes to This Policy

We reserve the right, at our discretion, to modify our privacy practices and update and make changes to this Privacy Policy at any time and without prior notice. If we make any changes, we will change the “Last Updated” date above and post the new Privacy Policy here: www.surelydogs.com/privacy. You should consult this Privacy Policy regularly for any changes. If we make material changes, we will notify you by email (sent to the email address specified in your account) or by means of posting a notice on this website prior to the effective date of the change.

Contact Us

If you have any questions regarding this Privacy Policy or our privacy practices, you may contact us using the information below: